Stylo International

People will stare.

Fashion is what you buy, style is what you do with it.

Stylo International |

Stylo International was incorporated in 2007 with Mercedes Benz

As its partner for 10 years from 2007 to 2017. It was conceived during the 10 Anniversary of the Formula1 race in Sepang, Malaysia and remained partners with Mercedes Benz until the F1 terminated their stint in Malaysia.

WHAT IS STYLO? |

A LIFE STYLE EVENT ACTING AS A FRINGE ACCOMPANIMENT TO AN INTERNATIONAL EVENT.

FASHION AND ITS TRAPPINGS BEING MERELY THE BACK DROP;

HENCE THE TAGLINE : “FASHION’SMERELYTHEEXCUSE“

HISTORY |

Created originally as part of the 10^th anniversary of F1 KL as a key event to ignite excitement on the back of the world-class international motor sport event, F1 motor-racing, STYLO unites the presence of the world media and high net-worth devotees of the F1.

Fashion, Music, Celebrities, Supermodels and East meets West prove to be an intoxicating mix.

STYLO was conceived by Malaysian PR practitioner Dato’ Nancy Yeoh as President & CEO, with legendary designer Professor Dato’ Jimmy Choo as Mentor/Advisor.

STYLO creates the much-needed social prelude to the big race. Fashion-entertainment is created on the run way complete with theatre, music, drama and celebrity excitement followed by fabulous after parties.

The festival rolled out its inaugural environmental campaign “Recycling is the new Black” with adjoining theme, “Fashion to Art, Art to Fashion: The 7 Deadly Sins” commissioned a local artist to created 28 giants culptures of art made out of recycled waste products.

The 8-days presented fashion parties and artistic presentation that was well attended by over 1,000 at the opening party to 800 on every fashion event night.

This event garnered 19 partners and sponsors of various industries and 12 official media partners.