Malaysia Fashion Week

B2B2C

INTRADE Malaysia 2014 (INTRADE 2014) is an annual international trade and export exhibition organised by MATRADE since 2007. This year 2014, sees the 8th edition of this annual event and is one of the region’s leading export-oriented trade fairs with both Malaysian and foreign exhibitors.

The exhibition has evolved from a general showcase to a focused exhibition showcasing Lifestyle products in 2014. The purpose of the focus exhibition is to drive specific foreign buyers & visitors and to get the right mix of exhibitors to participate. INTRADE has built a brand name providing a platform for both Malaysian and foreign companies to meet and expand their business frontier to wider markets. The event enhances networking, business matching, exchange of ideas and knowledge amongst the business communities from different countries, especially those seeking to venture into the global market.

Datuk Nancy Yeoh

MFW |

MALAYSIA FASHION WEEK B2B2C

In 2014 the inaugural Malaysia Fashion Week (MFW) B2B2C replaced INTRADE.

The programme for MFW was a trade exhibition installation called FACIT with a series of fashion shows. It is a brand new chapter/segment initiated within INTRADE which is a lifestyle trade exhibition installation of high style and unique products from exhibitors.

FACIT is the abbreviation of Fashion, Art, Cosmetics, Interior & Textile. FACIT aims to inspire, guide and motivate people and embodies the interests, attitudes and opinion of creators and individual. It is an exhibition with an `attitude’.

FACIT was focusing on the Lifestyle sector, covering 5 sub- clusters:

FACIT Installation

FACIT had several concept displays to depict the product cluster that were promoted at the exhibition. It was decorated with props and fit-outs of products from exhibitors, aimed at promoting their product besides displaying at the exhibition booth. Details of the exhibitor (name & booth no) were displayed besides the product showcase .

Fashion Shows |

MFW Fashion Shows featured Malaysian designers under Malaysia Fashion Showcase, together with Asian designers under the Mercedes-Benz STYLO Asia Fashion Week (MBSAFW). MBSAFW was the first Mercedes-Benz Fashion Week in South East Asia and the 30th Mercedes-Benz Fashion event globally. MBSAFW is a trade fashion event headlined by ASIA for ASIA. The event saw a great fusion of Malaysian, Asean, Asian and Western influences.

MFW featured 65 designers from 15 countries including Malaysia and other Asian countries; Philippines, Singapore, Indonesia, Brunei, Vietnam, Cambodia, Myanmar, Thailand, Taiwan, China, South Korea, Japan, Pakistan & Australia.

The collection showcased were ready to wear, couture, Islamic fashion, street wear and undergarment. MFW was a collaborative effort between MATRADE and STYLO International Sdn Bhd, a fashion event organiser.

Datuk Prof. Dr. Jimmy Choo is the Honorary Advisor

STYLO |

PRE-ARRANGED BUSINESS MEETING BETWEEN PREMIUM BUYERS (STYLO) WITH EXHIBITORS

STYLO made arrangement to bring selected premium buyers from major fashion houses, luxury boutiques, departmental stores and retailers. All representatives who came were decision makers from their lifestyle/fashion department. The arrangement included air-tickets by STYLO and accommodation plus ground arrangement by MATRADE.

Special pre-arranged business meetings have been scheduled with
exhibitors at exhibitors’ booth. The meetings were arranged based on the business interest of the buyers. Both exhibitors and buyers were given the business meeting schedule in advance.

The IBM is one of the effective medium for Malaysian exporters and international buyers to meet and explore new business opportunities. This programme served as the platform for local companies to promote and market their products and also provide them a good prospect to obtain useful feedback directly from potential importers on their products and services.

By having this programme potential penetration into overseas market is now possible for local companies. Based on the positive results and feedback, the business meeting arrangement is a must in order to create awareness of Malaysia as a reliable source of supply for quality products and services to the international market.

The IBM after each Fashion show is one of the best platforms for Malaysian companies including designers and international buyers to meet and explore new business opportunities. Buyers are able to see the collection and should they like them, they can meet the designers after the fashion show.

Media Hospitality Programme

A total of at least 30 foreign media reporters from countries, namely, Indonesia (6), Vietnam (4), China (3), Philippines (3), Taiwan (3), Korea (3), Pakistan (2), Singapore (2), Hong Kong (2), India (1) and Japan (1) had participated in the Media Hospitality Programme

Malaysia Fashion Week (MFW) inaugural press release

Press Release |

INTRADE 2014 AND INAUGURAL MALAYSIA FASHION WEEK 2014

Introducing: FACIT @ INTRADE Malaysia 2014 & Malaysia Fashion Week 2014

Marking its debut as a national and international event, the inaugural Malaysia Fashion Week (MFW) 2014 will bring together Malaysian and international fashion distributors to Kuala Lumpur from 17 to 22 October 2014 with a trade exhibition called FACIT (Fashion, Art, Cosmetics, Interiors and Textile) .This ground breaking event will be further supported by a series of fabulous fashion shows, featuring 65 designers from 15 countries, and stylish gala events.

FACIT is the lifestyle component of MATRADE’s trade initiative INTRADE (International Trade Malaysia), a very successful national and international trade fair that has been running for the past 7 years. In its 8th edition this year, MATRADE is taking a quantum leap in faith for lifestyle and creativity as key growth areas for Malaysia with special emphasis on Fashion, Art, Cosmetics, Interiors and Textile.

The 2014 INTRADE has 412 exhibitors from over 12 countries and 300 trade buyers from 17 to 22 October 2014 and will be hosted at Menara MATRADE, KL. The event will also see the biggest Fashion Week Sale open to the public for only 8 hours from 2:00pm to 10:00 pm on the final day (22 Oct 2014), with a variety of high quality fashion and lifestyle products up for grabs.

MFW is a collaborative effort between national trade promotion agency MATRADE (Malaysia External Trade Development Corporation) and the country’s leading fashion event organiser STYLO International, supported by the Ministry of International Trade and Industry (MITI). This event will mark the first dedicated trade fashion event.

MFW Pillars

FW is led by MATRADE’s CEO Datuk Dr Wong Lai Sum as Chairman and STYLO International’s President & CEO Datuk Nancy Yeoh as Co-Chairman. Secretary-General of MITI, Datuk Dr Rebecca Fatima Sta Maria acts as Advisor of MFW and Datuk Prof. (Dr) Jimmy Choo is on board as Honorary Advisor.

The main pillars of the inaugural MFW will include:

Highlighting the very top tier of leading and emerging Malaysian designers and their collections such as Joe Chia, Bon Zainal, Melinda Loo and many more; as well as creative talents from accessories, hair and make-up industries.

Ranked as the 30th fashion week in the world, this “Asia for Asia” fashion week will feature international designers from 15 countries from the ASEAN and Asian region.

A lifestyle trade fair installation within INTRADE as an initiative to support and showcase fashion and related industries. The installation will include local and international designers, manufacturers and artists covering the following categories:

“Fashion accessories.” said Datuk Dr Wong Lai Sum, CEO of MATRADE and Chairman of MFW.

“The private sector’s efficient, market-oriented approach coupled with the government’s knowledge of local circumstances, brings together the best in this partnership. We also want to create opportunities for social and commercial innovation and open doors to better engagement with designers, traders and buyers,” said Datuk Dr Rebecca Fatima Sta Maria, Secretary General, Ministry Of International Trade And Industry and Advisor to MFW.

Malaysia Fashion Week will be held from 17-22 October 2014, while INTRADE and FACIT @INTRADE will take place from 20-22 October 2014; held at Menara MATRADE Jalan Khidmat Usaha, Off Jalan Duta 50480 Kuala Lumpur, Malaysia. For more information, browse over to intrademalaysia.my and mbstyloafw.com or follow the social media pages by searching for Stylo International and MBStyloAFW on Facebook/Twitter/Instagram and by ‘Liking’ the facebook.com/IntradeMalaysia page.

INTRADE 2014 AND INAUGURAL MALAYSIA FASHION WEEK 2014 GALA NIGHT OFFICIATED BY DEPUTY PRIME MINISTER YAB TAN SRI MUHYIDDIN YASIN

Kuala Lumpur, 20 October 2014 – Officiated by Malaysian Deputy Prime Minister YAB Tan Sri Dato’ Muhyiddin Yassin, the grand gala dinner of the inaugural Malaysia Fashion Week (MFW) 2014 saw a celebration of fashion on a larger-than-life scale as Menara MATRADE opened its doors to an international crowd of attendees.

The attendance of Deputy Prime Minister YAB Tan Sri Dato’ Muhyiddin Yassin represents a strong show of national support for the fashion industry at government level. A collaborative effort between national trade promotion agency MATRADE (Malaysia External Trade Development Corporation) and the country’s leading fashion event organiser STYLO International, and with support from the Ministry of International Trade and Industry (MITI), MFW represents the first dedicated trade fashion event organised by a Government Agency (MATRADE) in partnership with the private sector and its multinational collaborators at an international level.

The gala dinner is the main event among the many activities taking place during this week-long trade fashion week, which began on Friday, 17 October 2014 and will continue till Wednesday, 22 October 2014. The Dewan MATRADE on the 3rd floor of Menara MATRADE where the gala took place, featured a decadently designed and decorated runway. The split-level runway allowed models to walk both on a 24-metre long elevated runway, as well as a ground-level runway that circled around the elevated platform. Furthermore, the perimeter of the runway setup was aligned with honoured guests who were given a front row to the fashion extravaganza as they dined on a 4-course menu of fusion Malaysian cuisine.

Malaysia Fashion Week (MFW) inaugural press release

Press Release |

INAUGURAL MALAYSIA FASHION WEEK 2014 COMES TO A CLOSE WITH A CELEBRATION OF WORLD-CLASS FASHION TALENT

~ Mercedes-Benz presents awards to well-deserved designers in Asia ~ Kuala Lumpur, 22 October 2014 – After 6 days; an opening gala dinner and fashion show with 100 models; 12 trade fashion shows featuring 61 designers from 15 countries; thousands of visitors and 4 very deserving award winners; the inaugural Malaysia Fashion Week (MFW) finally drew to a close with true style.

The final night of the first-ever MFW featured a lavish awards ceremony for promising and accomplished designers from Malaysia and Asia. The guests of honour who were present included Chairman of MFW, MATRADE’s CEO Datuk Dr Wong Lai Sum; MFW Co-Chairman, STYLO International’s President & CEO Datuk Nancy Yeoh, who additionally holds Chairman of the Mercedes-Benz Stylo Asia Fashion Week (MBStyloAFW); and Mr Roland Folger, President and CEO of Mercedes-Benz Malaysia. Also in attendance were Secretary-General of MITI, Datuk Dr Rebecca Fatima Sta Maria who served as Advisor of MFW, as well as Malaysia’s global shoe couturier Datuk Professor (Dr) Jimmy Choo who served as Honorary Advisor for the fashion week.

A collaborative effort between national trade promotion agency MATRADE (Malaysia External Trade Development Corporation) and the country’s leading fashion event organiser STYLO International, and with support from the Ministry of International Trade and Industry (MITI), MFW represented the first dedicated trade fashion event organised by a Government Agency (MATRADE) in partnership with the private sector and its multinational collaborators at an international level.

Recognising talent: The Mercedes-Benz Stylo Asia Fashion Week (MBStyloAFW) Awards.

The week-long trade fashion week began on Friday, 17 October 2014 and ended with the awards night and after party on the evening of Wednesday, 22 October 2014. The Dewan MATRADE on the 3rd floor of Menara MATRADE where the ceremony took place featured an Avant Garde fashion show which showcased the work of designers Jo Disaya T, Lorenzo Peh and Yurike Tanjaya. Also presenting a collection during the evening was Avel Bacudio, last year’s winner of Asia’s Most Influential Designer 2013 who also shared a few words about how his “life had changed” since winning the title. As one of the pillars under MFW, MBStyloAFW which ranks as the 30th Fashion Week in the world, featured runway shows with collections by designers from Asia and beyond including Australia, Brunei, Cambodia, China, India, Indonesia, Japan, Myanmar, Philippines, Singapore, South Korea, Taiwan, Thailand, and of course Malaysia.

The final two days of MFW had 12 fashion shows take place in the “Black Cube” and “White Cube” runways at Menara MATRADE, where besides MBStyloAFW, other Malaysian designers also showcased under the Malaysian Fashion Showcase (MFS). During his speech, Mr Roland Folger congratulated the winners as he also noted his pleasure in the continued partnership with Stylo International: “It has been a truly wonderful few years partnering with Stylo International for Asia Fashion Week, and to discover all the truly gifted talents from around the region, and to have the chance to reward them for their hard work,” he said. Mr Folger presented the most coveted award for the night, Asia’s Most Influential Designer 2014 to Malaysia’s own Joe Chia. Other award presenters included representatives of MFW’s media partners such as Mr Michael Chen, CEO of Bloomberg TV Malaysia who presented the award for Asia’s continue this event in years to come, and their support proves how fashion in Malaysia and Asia is a thriving business and industry,” said Dato’ Nancy Yeoh.

Supporting MFW were key players and representatives of the country’s fashion and retail industries such as Malaysia Official Designers’ Association (MODA), Bumiputera Designer’s Association (BDA), Young Designers Arena (YODA), the Malaysian Footwear Manufacturers Association (MFMA), Malaysian Retailers Chain Association (MRCA), Association of Muslim Apparels Entrepreneurs & Designers (AMAED), Malaysian Textile Manufacturers Association (MTMA), Malaysian Knitting Manufacturers Association (MKMA), Malaysian Gifts and Premium Entrepreneur Association (MGPA), Asia Fashion Management (AFM – International Fashion Marketing Agency), A Cut Above, Malaysia Hair Association (MHA), DIVA Production and INTI International University for backstage management. MFW was also supported by Malaysia’s national carrier Malaysia Airlines (MAS) and its rewards programme Enrich who flew in the Malaysian contingent to Paris, France for the Global Media Launch of MFW at World Fashion Week, late September 2014.